Marketing |

Marketing 101

Samantha’s jet-setting to her favorite vacay spot again, & you’re trying to merely pay this month’s bills. Wanna know her secret? Alright, because you and I are pals, I’ll tell you.

She creates content based on her customers and where they are in their journey. (& no, I don’t mean their backpacking trip to Europe either).

She also knows how to speak to her customers.

Wonder what I’m talking about?

Read on to discover how to increase your profit.

Content marketing is valuable information related to your customer buyer’s journey.

You’ll benefit because your profit will increase.

Create content for each stage your buyers are in – which will be useful later, for your customer’s lifecycle.

Content marketing offers value to your customers, and also makes you an expert in your industry.

3 stages

Every buyer experiences the buyer’s journey.

It’s a psychological experience we all experience when we are buying.

There are 3 stages –

awareness, consideration, and decision.

You need to understand these stages so that you can provide your customers with a fulfilling experience with your brand from start to finish.

Houston, we have a problem

Have you ever needed new clothes because the current ones you have are in dire need of being replaced?

The awareness stage is when your customer notices they have a problem.

You begin researching.

You start looking towards friends, family, google, etc…for their recommendations.

Create content that generates leads and attracts potential customers.

Before they’re going to buy from you, they’ll want to know who you are and how you’re going to solve their problem.

They aren’t ready to make a purchase yet.

At this stage, people have only just become aware of their problems and might not even know that any solutions exist.

Your content should be focused on developing trust and establishing yourself as an expert.

The type of content you should provide to them would be content that could start to answer any questions they may have such as case studies, blog posts/articles, downloadable pdfs, checklists, etc.

Word of mouth

The consideration stage is when the buyer has now identified their problem.

They will start researching available solutions to their problems that was found previously from the internet, friends, family, etc.

Blogs are a great way to attract attention to your website, but they lack the personal engagement side of marketing.

It helps businesses qualify customers and form relationships.

Whatever you do, don’t skip this step because its crucial for you.

This is where your possible customers start eliminating the solutions that aren’t a good fit for them.

They are looking to your expertise, delivered in content form.

This is your chance to show them that you’re an expert in your industry.

The most effective types of content in the evaluation stage will differentiate between you and your competition. — FINISH HIM– if you know Mortal Kombat you’ll get what I’m puttin down.

The content they would find useful includes expert guides, webinars, live interactions, and whitepapers that compare your features & benefits.

Decisions, decisions…

So, you’ve created content for the other stages we’ve talked about, & they’ve found it to be useful or helpful with solving their problem, they’re engaging with your company, & basically the sale is in the bag.

Well..almost in the bag…

you’ll need to reinforce why they can trust you with things such as

case studies

trial offers


product literature, etc.

that’ll be a positive experience for them.

Lead them to the checkout cart.

Avoid any negative reinforcements such as bad reviews, additional expenses, barriers, etc, which will cause them to turn away.

Give them a reason to say yes, without any doubt.

You’ll need to make this part easy peasy for your customer.

List your CTA’s throughout your marketing efforts on your website, emails, blog posts, you name it –

make it stupidly easy to buy at any given time.

Throughout the journey, buyers are identifying and eventually solving a problem.

Every interaction your customers have with you will contribute to the buyer’s perception of your brand.

Through any stage, your company can create (or break) an emotional attachment, and turn a buyer into a brand advocate.

Without defining the stages in your funnel, you can’t possibly nurture leads effectively — meaning you’re making little to no effort to move customers to the purchase stage.

Provide value = more profit

If you’ve ever sat and wondered why or even HOW someone is getting nonstop interaction on their social media posts, or their comment section on their website, or even responses to their emails they send out,

it’s not because they’re a famous celebrity. (or maybe it is)

But for everyday normal people, it’s because of what they’ve presented to their audience and how it affects them personally.

They have done their market research, they get their customers.

They know what makes them tick, what pulls at their heartstrings, and most importantly, they understand their problems and have found solutions for them.

You need to do some digging around on google, social media groups, ask for feedback from previous customers –

don’t be afraid to ask what did or didn’t work and if you can, find out why, or how you could improve your product/service.

Use that for your content.

Start asking yourself whats in it for them?

What is SEO and why should you care?

SEO is NOT just ranking #1 on google.

Its how your customers find you, but more so what problem your customers are looking to have solved.

Hate to break it to ya

but no one wants to hear about your life, what you ate for supper, and what DIY crafts you did over the weekend with your group of friends.

They want to hear about themselves.

So, when you’re creating your content for your customers, you absolutely have to make it about THEM.

Ask yourself what it’s like to be in their shoes if they were shopping for your service or product, and write around that.

You don’t need a million keywords.

In fact, it’s better to have maybe 3-5 long-tail keywords that your customers are looking to their friends’, family, social media, google, etc… for.

So to increase your profit, create long-term, meaningful relationships with your customers you’ll need to create content for each stage of your customers buying journey, seriously do some research on their problems and how you can contribute in a meaningful way, and you will be like jet setting Samantha in no time!

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